Keeping in touch with clients is critical for real estate marketers, and there's no quicker method to do it than through SMS. Real estate texting software gives agents a direct route to leads and clients, allowing them to send real-time property updates, book appointments, and follow up with possible purchasers using easy, automated texts. As customers choose mobile communication, texting has become an indispensable tool for keeping clients interested and informed.
In this post, we will look at the finest text messaging software solutions for real estate professionals, assisting you in determining which one is ideal for your specific needs.
Table of content
What is text marketing software?
Text marketing software is a tool that enables businesses to deliver targeted, automated SMS messages to clients or prospects for promotional and engagement objectives. This program allows real estate agents to expedite communication by delivering bulk messages, property listing updates, and automatic follow-ups.
It includes features such as SMS scheduling, message personalization, opt-in/opt-out management, and campaign performance tracking, making it easier for real estate marketers to stay in touch with clients, nurture leads, and complete deals quickly.
Additionally, texting software aids in ensuring compliance with rules such as the TCPA, protecting firms from legal concerns while keeping customer trust. These technologies are crucial for real estate professionals in terms of providing fast property updates and staying in touch with prospects, thereby greatly increasing engagement and sales conversion.
Why is texting important in real estate?
Texting is important in real estate because it provides a rapid and direct way to contact clients, allowing agents to reply quickly and deliver current updates in a competitive market.
Texting allows clients to keep informed and engaged without unnecessary delays by rapidly sending property listing notifications, scheduling appointments, and sharing updates on offers or price adjustments.
Furthermore, texting is a popular way of communication for many clients, providing a more personal and convenient alternative to phone calls and emails. It's also a powerful lead nurturing tool, assisting agents in building strong relationships with automatic reminders, follow-ups, and bulk messaging. Texting can help real estate agents increase client engagement, streamline interactions, and ultimately close deals more efficiently.
What are the features to look for in a real estate text messaging software?
When it comes to the best real estate text messaging software, multiple important features can dramatically improve your communication and marketing skills. Here are some of the most significant features to consider:
Automated texting
Managing regular contact with clients requires the capacity to schedule and automate SMS messages. This tool enables agents to establish automatic reminders for meetings, follow-ups, or crucial dates, ensuring that important notifications are received on time and that no customer encounter is ignored.
Mass texting
Being able to send SMS notifications to several contacts at once is quite useful for real estate professionals. Mass texting is especially useful for marketing open houses, introducing new property listings, and sharing market information, allowing brokers to rapidly and efficiently reach a larger audience.
Integration with CRM
Tracking and managing client contacts requires seamless integration with Customer Relationship Management (CRM) solutions. This feature gives agents a complete view of the client's history and preferences, allowing for more targeted communication and follow-ups.
Personalization
Customizing messages with customer names, unique property facts, or personalized offers increases engagement and develops deeper relationships. Clients are more likely to respond positively to communications that are tailored to their specific requirements.
Opt-in/opt-out controls
Complying with SMS regulations such as the Telephone Consumer Protection Act (TCPA) is critical for any marketing campaign. This feature allows clients to simply subscribe to or unsubscribe from SMS messaging, ensuring that messages are sent with valid consent and lowering the possibility of legal ramifications.
Two-way texting
The possibility for clients to respond to messages makes for a more engaged experience. Two-way messaging enables real-time discussions, allowing agents to answer inquiries, receive feedback, and add a more personalized touch to their communications.
Analysis and monitoring
Monitoring the effectiveness of text campaigns is critical for fine-tuning marketing strategies. Analytics solutions provide insights into SMS marketing KPIs such as open rates, response rates, and conversions, allowing agents to assess campaign effectiveness and change their strategies accordingly.
SMS templates
Ready-made templates for commonly used communications, such as open house invitations, follow-up messages, and property updates, can help to streamline the messaging process. These templates save time and assure communication consistency, allowing agents to more effectively deliver their messages.
Secure texting
Because of the sensitive nature of customer information, security is a high priority in the real estate market. Ensuring that customer data is safeguarded, and messages are sent securely fosters client trust while also aiding in compliance with privacy rules.
Mobile application
Agents can send and receive messages while on the go using a mobile-friendly interface or a dedicated app. This feature allows agents to keep in touch with clients at any time and from any location, improving response and communication management.
Best real estate text messaging software
Here's a list of some of the top real estate text messaging software available, each offering a variety of capabilities to expedite communication, improve marketing efforts, and increase customer engagement:
Falkon SMS
Why It’s the best choice for real estate text messaging
Falkon SMS is specifically designed for real estate professionals, making it the most recommended solution for agents, brokers, and agencies. Unlike general SMS platforms, Falkon SMS provides tailored features that help real estate professionals manage client interactions, automate lead nurturing, and send bulk property alerts with ease. Whether you're promoting a new listing, following up with leads, or sending open house reminders, Falkon SMS streamlines communication while ensuring maximum engagement.
Key features that make Falkon SMS ideal for real estate
Bulk SMS for Property Listings & Updates – Instantly notify a large group of buyers and investors about new properties, price drops, and upcoming open houses.
Automated Drip Campaigns – Set up multi-step SMS sequences to follow up with leads over time, ensuring that potential buyers remain engaged and informed.
Two-Way Messaging for Instant Engagement – Enable real-time conversations with prospects, allowing agents to answer inquiries and schedule property visits directly via text.
CRM Integration for Seamless Lead Management – Sync with leading real estate CRMs to track client interactions, manage contacts, and organize follow-ups efficiently.
Smart Segmentation & Targeted Messaging – Categorize contacts based on interests, location, or past interactions to send highly relevant messages that drive action.
Appointment Reminders & Follow-Ups – Reduce no-shows and missed opportunities by sending automated reminders for showings, consultations, and closings.
Multimedia Messaging (MMS) for Property Showcases – Send high-quality images and videos of properties to give prospects a visual preview before they schedule a visit.
Analytics & Performance Tracking – Gain insights into SMS campaign performance, track open rates, and response rates, and optimize future outreach strategies.
Customizable Templates for Quick Communication – Use pre-built real estate-specific SMS templates for lead follow-ups, welcome messages, and property updates.
High Deliverability & Compliance Assurance – Falkon SMS ensures that messages reach inboxes without being marked as spam, complying with TCPA and real estate texting regulations.
Pros:
Built specifically for real estate professionals – Unlike generic SMS tools, Falkon SMS caters to the needs of agents, brokers, and property managers.
Saves time with automation – Reduces manual follow-ups while keeping leads engaged.
Drives higher conversion rates – Personalized and automated messaging helps turn leads into clients faster.
User-friendly & intuitive interface – No technical expertise required to set up and launch campaigns.
Dedicated customer support for real estate professionals – Get expert guidance and best practices tailored to the real estate industry.
Cons:
Limited integrations outside of real estate CRMs – While perfect for real estate, businesses in other industries may find fewer integration options.
Advanced automation features may require a learning curve – Some users may need time to explore and optimize automated workflows effectively.
G2 Rating: ⭐ 4.3/5
EZ Texting
Why It’s Ideal for Real Estate:
EZ Texting is a top-rated SMS marketing tool that simplifies mass messaging for real estate agencies. With pre-designed templates specifically for property promotions and open house reminders, it helps agents stay organized while reaching a broad audience effortlessly.
Key Features:
Bulk SMS campaigns for property listings and updates
Pre-designed templates tailored for real estate messaging
Message scheduling and automated follow-up tools
Comprehensive reporting and analytics
Integration with popular CRMs for enhanced management
Pros:
Simple and beginner-friendly interface
Time-saving templates for real estate campaigns
In-depth reporting features for tracking performance
Cons:
Customization options for advanced users are somewhat limited
Costs can increase as your contact database expands
G2 Rating: 4.2/5
SimpleTexting
Why It’s Ideal for Real Estate:
SimpleTexting is perfect for real estate professionals who need two-way messaging to engage buyers, answer inquiries, and send personalized property alerts. Its audience segmentation feature ensures targeted outreach for different client needs.
Key Features:
Two-way messaging to foster client interactions
Audience segmentation for targeted marketing
Seamless integration with CRM systems
Automated responses for instant client engagement
Detailed analytics for monitoring message performance
Pros:
Excellent CRM integration capabilities
Intuitive and easy-to-use interface
Budget-friendly pricing plans for all business sizes
Cons:
Limited message customization options
Customer support response times could be faster
G2 Rating: 4.4/5
TextMagic
Why It’s Ideal for Real Estate:
TextMagic is an excellent tool for real estate agents who need a mobile-friendly, on-the-go texting solution. Its bulk messaging and automated scheduling features help agents efficiently send appointment reminders, property updates, and follow-up messages.
Key Features:
Bulk messaging for property updates and client alerts
Automated scheduling of reminders and follow-ups
Two-way communication for real-time conversations
Mobile app for managing texts on the go
CRM integration for better client organization
Pros:
Easy-to-use bulk SMS feature
Mobile-friendly interface for on-the-go messaging
Quick and easy setup with no advanced technical skills required
Cons:
Advanced features are somewhat limited for large-scale operations
User interface may feel a bit basic
G2 Rating: 4.5/5
CallFire
Why It’s Ideal for Real Estate:
CallFire is great for real estate professionals who need SMS and voice messaging capabilities in one platform. It’s particularly useful for sending time-sensitive property alerts, appointment reminders, and marketing updates, ensuring clients never miss an opportunity.
Key Features:
Bulk SMS and voice messaging for broader outreach
Automated reminders and follow-up tools
Contact segmentation for precise targeting
CRM integration for streamlined client management
Reporting tools for tracking performance
Pros:
SMS and voice messaging in one platform
Great for urgent property alerts or time-sensitive updates
Strong analytics for campaign tracking
Cons:
Voice messaging can increase overall costs
Interface may feel a bit outdated
G2 Rating: 4.0/5
BoomTown
Why It’s Ideal for Real Estate:
BoomTown is a real estate-specific CRM with built-in SMS functionality, making it a powerful tool for lead nurturing. Agents can automate follow-ups, segment leads, and send bulk messages, ensuring consistent client engagement.
Key Features:
Automated follow-ups to ensure timely client outreach
Lead management and segmentation for targeted messages
In-depth analytics for tracking campaign performance
CRM integration for seamless client management
Bulk SMS messaging for broader audience engagement
Pros:
Ideal for lead nurturing and relationship building
Automation tools save time and enhance communication efficiency
Built specifically for real estate professionals
Cons:
Steeper learning curve for new users
Higher pricing than more general SMS platforms
G2 Rating: 4.5/5
LionDesk
Why It’s Ideal for Real Estate:
LionDesk is an all-in-one CRM with built-in SMS marketing features, making it a great choice for real estate professionals looking to automate follow-ups and nurture leads. Its AI-powered drip campaigns keep clients engaged with minimal manual effort.
Key Features:
Automated SMS campaigns and drip marketing sequences
Two-way messaging for ongoing client interactions
Integration with CRM for managing leads and contacts
Pre-built SMS templates for quick communication
Advanced reporting and analytics for campaign tracking
Pros:
Excellent for automation and drip campaigns
CRM integration ensures smooth lead management
Cost-effective pricing for small and medium agencies
Cons:
Limited customization for larger enterprises
Occasional technical bugs reported in the mobile app
G2 Rating: 4.6/5
Why Real Estate Agents Choose Falkon SMS Over Other Platforms
Falkon SMS stands out from other SMS marketing solutions because it was built with real estate professionals in mind. Instead of adopting a general-purpose texting tool, agents get a platform tailored to their specific needs, helping them close deals faster and maintain strong client relationships. With features like automated drip campaigns, CRM integration, and multimedia messaging, Falkon SMS simplifies the entire communication process, saving time and boosting sales.
Conclusion
Choosing the correct real estate communication software can significantly boost your marketing efforts. SMS provides unparalleled convenience and immediacy, whether you're sending appointment reminders by text, nurturing leads, or simply keeping your clients informed with real-time property updates. Investing in a platform that suits your requirements will save you time while also ensuring that your communications are organized and professional. As more real estate agents adopt texting, those who use it wisely will have a significant advantage in this fast-paced sector.