Who doesn't love coupons? In today's world, where online shopping has become the norm, shoppers actively seek out discount coupons before making a purchase. Brands have recognized this trend and are now proactively promoting their products through tempting clothing lineups and offering exclusive coupons to their customers.
Every business seeks innovative ways to increase the engagement with their customers and boost their sales. One of the most powerful tools that has gained popularity is the use of textable coupons.
Coupons have become a driving force behind impulsive buying and increased sales. By sending coupons via text messaging, businesses can revolutionize customer engagement and boost their sales to new heights.
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What are SMS Coupons?
SMS coupons refer to special offers, discounts, or promotions that are delivered to customers' mobile devices through text messages. These textable coupons are typically accompanied by a unique code or link that customers can redeem either online or in-store. The convenience of text messaging makes SMS coupons an effective marketing tool, allowing businesses to reach their customers directly.
Why should businesses start sending text coupons?
Coupons have a universal appeal, attracting customers with the promise of significant savings. The rise of digital coupons has made it even easier for customers to access these discounts and offers. By leveraging the power of textable coupons, businesses can tap into the inherent desire for deals and discounts, making their brand more attractive to potential customers.
The rise of text message coupons
With the increasing reliance on smartphones and the widespread use of text messaging, sending coupons via texting has become a powerful marketing tool. SMS coupons offer a direct way to reach customers and create a sense of urgency in redeeming offers. This personalized approach to coupon delivery has transformed the marketing landscape, allowing businesses to engage with their customers in a more personalized and impactful way.
6 Benefits of Sending Coupons via SMS Texting
01. Instant reach and quick delivery of SMS
People rarely ignore a notification on their mobile devices, which leads to higher Open rates of Text messages. By sending coupons via texting, businesses can ensure that their offers are seen promptly, increasing the likelihood of coupon redemption and boosting sales.
02. Personalized engagement
SMS coupons can be sent to specific customer segments based on demographics, purchase history, or preferences. This targeted approach creates a personalized experience for customers, making them feel valued and more likely to take advantage of the offer.
03. Driving impulsive purchases
Sending time-sensitive offer or limited-time discount creates immediacy of textable coupons which encourages impulsive buying behavior for customers and are more likely to make a purchase the product.
04. Customer loyalty
The feeling of being part of an exclusive group with access to special deals can create a lasting connection between the brand and its customers. So, by offering exclusive discounts and text promotions, businesses can create a sense of loyalty among their customers.
05. Measure the results through analytics
SMS coupon software provides businesses with valuable insights into the performance of their coupon campaigns. Analytics and reporting tools allow for the measurement of redemption rates, customer engagement, and return on investment (ROI), enabling businesses to optimize future campaigns for better results.
06. Cost-effective strategy
Text message marketing is generally more affordable than other marketing channels, making it a cost-effective way to promote your products and services.
Different Types of Text Message Coupons
Percentage-based Offers
These coupons offer customers a certain percentage off their total purchase, encouraging them to make a purchase while saving money.
02. Dollar Amount Discounts
Customers receive a fixed dollar amount off their purchase, making it easier for them to calculate the exact savings they will receive.
03. Buy-One-Get-One (BOGO) Deals
This type of coupon offers customers a free item or a discounted price when they purchase another item, driving increased sales and encouraging customers to try new products.
04. Free Shipping
Businesses can provide customers with a coupon code that waives the shipping fee, incentivizing online purchases and reducing cart abandonment.
05. Loyalty Rewards
SMS coupons can be used to reward loyal customers with exclusive discounts or perks, fostering long-term relationships and encouraging repeat purchases.
Remember, in the competitive business landscape, sending coupons via texting can be a game-changer, enabling you to connect with your customers on a deeper level and stay ahead of the competition.
How to Send Coupons via SMS?
Step 1: Choose a reliable SMS coupon software
Select a reputable SMS service provider that offers features such as coupon creation, management, scheduling, and delivery tracking. Ensure the software integrates seamlessly with your existing customer relationship management (CRM) system for efficient campaign execution.
Step 2: Define your coupon strategy
Determine the objective of your coupon campaign, such as boosting sales, attracting new customers, or rewarding loyal customers. Set clear goals and establish specific parameters, such as coupon value, expiration dates, and redemption limits.
Step 3: Segment your audience
Divide your target audience into segments based on demographics, purchase history, or preferences. This segmentation allows you to send targeted coupons that are more relevant to each customer segment, increasing the chances of redemption.
Step 4: Create compelling coupon messages
Craft concise and engaging coupon messages that clearly communicate the discount or offer. Include a unique coupon code, expiration date, redemption instructions, and any necessary terms and conditions. Personalize the message whenever possible to create a more personalized experience.
Step 5: Schedule and send coupons
Set the date and time for sending your SMS coupons. Consider factors such as the best time to reach your target audience and any time-sensitive offers. Ensure that your coupon delivery aligns with your customers' time zones and preferences.
Step 6: Track and optimize
Monitor the performance of your SMS coupon campaign using the analytics provided by your SMS coupon software. Analyze the redemption rates, customer engagement, and overall ROI. Use this data to refine and optimize future campaigns for better results.
Text Message Coupons: Do They Increase Sales?
The quick answer? Yes. Text message coupons have proven to be highly effective in increasing sales for businesses.
A coupon influences 86% of consumers' decision to choose one brand over another. According to another study, 39% of customers would spend more if they received a personalized voucher.
Sending text message coupons allows businesses to engage with customers directly and in a more personal way. This direct communication helps build stronger relationships and fosters customer loyalty, leading to increased sales and long-term customer value.
Book a demo with Falkon SMS to experience the power of text message coupons and see what all the fuss is about.
Conclusion
Sending coupons via texting, or SMS coupons, is a powerful marketing strategy that helps businesses to connect with customers in a very direct and personalized way. With high open rates, instant delivery, and wide reach, SMS coupons offer a cost-effective method to drive sales, engage customers, and create loyalty among customers. Leveraging the right SMS coupon software and following a well-defined strategy, businesses can create impactful coupon campaigns that can yield tangible results.
So, embrace the potential of SMS coupons and start delighting your customers with exclusive offers and discounts today.
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