SMS marketing has proven to be one of the most effective channels for businesses to engage with their audience. As mobile phone usage continues to rise, so does the influence of text messaging on consumer behavior. Whether you're looking to boost customer loyalty, drive sales, or simply keep your brand top-of-mind, SMS marketing offers unparalleled opportunities for direct and personal communication.
In this article, we'll dive into the latest SMS marketing statistics, revealing why this medium has become a must-have in every marketer's toolkit. From staggering open rates to impressive ROI, these numbers will show you why SMS is not just relevant but essential in today's digital marketing landscape.
Top SMS marketing statistics
SMS messages have a 98% open rate, much higher than email’s 20%.
29% of SMS recipients click on links, with 47% of those clicks leading to purchases.
The average conversion rate for SMS campaigns is 45%.
SMS marketing yields a $71 return for every dollar spent.
80% of consumers are open to receiving SMS from businesses they’ve opted into.
Only 3% of SMS messages are marked as spam, compared to nearly 50% of emails.
50% of consumers make a purchase after receiving a branded SMS.
SMS messages have a 45% response rate, while emails have just 6%.
90 seconds (about 1 and a half minutes) is the average response time to an SMS.
80% of consumers prefer SMS over mobile apps for business interactions.
SMS Marketing Stats and Insights
Open rates and read rates
98% of SMS Messages Are Opened
An impressive 98% of SMS messages are opened by recipients, making SMS marketing one of the most reliable communication channels available. This open rate far exceeds that of email marketing, where typical open rates hover around 20%.
60% of Consumers Read SMS Within 5 Minutes
Approximately 60% of consumers read their SMS messages within 1 to 5 minutes of receiving them. This swift response time underscores the effectiveness of SMS for urgent communications and time-sensitive promotions.
54% of Consumers Prefer SMS Over Email
Over half (54%) of consumers are more likely to open a text message from a business than an email. SMS messages are often viewed as more immediate and relevant, contributing to their higher open rates compared to email marketing.
Engagement and click-through rates
29% of SMS Links Lead to 47% Purchase Conversion
Around 29% of recipients click on links within SMS messages, and nearly 47% of these clicks result in a purchase. This high level of engagement highlights the effectiveness of SMS in driving consumer actions, surpassing the performance of many other digital marketing channels.
SMS Converts Abandoned Carts with 7-14% Conversion Rates
SMS messages sent to recover abandoned carts have click-through rates ranging from 11% to 19% and conversion rates between 7% and 14%. These figures demonstrate SMS as a powerful tool for converting abandoned carts into completed purchases, thereby recovering lost sales.
Segmented SMS Increases Engagement by 83%
Segmented SMS campaigns achieve an 83% increase in engagement compared to non-segmented campaigns. By utilizing customer data and behavior to deliver targeted messaging, businesses can significantly enhance the relevance and impact of their SMS marketing efforts.
70% of Marketers Use SMS for Customer Engagement
A significant 70% of marketers use SMS to boost customer engagement. The immediacy and direct nature of SMS make it an effective tool, particularly for time-sensitive campaigns, to engage and retain customers.
Response and conversion rates
SMS Campaigns Achieve a 45% Conversion Rate
SMS marketing campaigns boast an average conversion rate of 45%. This impressive figure underscores the effectiveness of SMS in turning leads into customers, particularly when messages are personalized and timely.
50% of Consumers Make Purchases After Receiving SMS
Half of all consumers make a direct purchase after receiving a branded SMS. The immediacy and directness of SMS messaging drive quick decision-making, leading to higher purchase rates following SMS campaigns.
SMS Messages Receive a Response Within 90 Seconds
On average, it takes just 90 seconds (1 and a half minutes) for someone to respond to an SMS message. This rapid response time is considerably faster than other forms of communication, making SMS particularly effective for urgent notifications and time-sensitive promotions.
30% of Consumers Respond to SMS Within 5 Minutes
About 30% of consumers respond to SMS messages within 5 minutes, making text messaging one of the fastest communication channels available for reaching and engaging your audience.
SMS Response Rate is 45% Compared to 6% for Emails
SMS messages have a response rate of 45%, compared to just 6% for emails. This significant difference highlights the superior effectiveness of SMS in eliciting quick and meaningful responses from recipients.
Consumer preferences and attitudes
80% of Consumers Accept SMS From Businesses
A significant 80% of consumers are willing to receive SMS messages from businesses they have opted into. This statistic reflects the growing acceptance of SMS as a preferred communication channel, making it particularly appealing for direct and personalized marketing efforts.
75% of Consumers Prefer Offers Via SMS
Three-quarters of consumers (75%) prefer to receive offers via SMS rather than through other forms of advertising. This strong preference highlights SMS's effectiveness in delivering promotions that resonate with consumers.
58% of Consumers Consider SMS the Most Effective Channel
58% of consumers consider SMS the most effective way to reach them. As mobile usage continues to rise, SMS remains a preferred channel for receiving important information and offers.
64% of Consumers Want More SMS Communication
64% of consumers believe companies should contact them via SMS more often. This statistic indicates a strong consumer preference for SMS as a communication channel, particularly for receiving updates and offers.
80% of Consumers Prefer SMS Over Mobile Apps
80% of consumers prefer SMS over mobile apps for interactions with businesses. SMS provides a more straightforward and less intrusive way for consumers to engage with businesses compared to downloading and using mobile apps.
85% of Consumers Prefer SMS for Reminders
A large majority of consumers (85%) want to receive appointment reminders via SMS. This preference is particularly strong in sectors like healthcare, where timely reminders can improve attendance and reduce no-shows.
67% of Consumers Prefer SMS for Customer Service
67% of customers would like to interact with businesses through SMS for customer service or support. SMS offers a convenient and quick way for customers to resolve issues or get answers to their questions.
ROI and effectiveness
$71 Return for Every $1 Spent on SMS Marketing
For every dollar spent on SMS marketing, businesses typically see a return of $71. This high SMS marketing return on investment (ROI) makes it a cost-effective strategy, especially for small and medium-sized businesses looking to maximize their marketing budgets.
SMS is 5x More Effective Than Email
SMS marketing is five times more effective than email marketing in driving consumer engagement and conversions. The directness and high open rates of SMS contribute to its superior effectiveness.
Industry adoption and growth
SMS Marketing to Reach $12.6 Billion by 2025
The SMS marketing industry is expected to be worth over $12.6 billion by 2025. This growth is driven by the increasing adoption of SMS marketing and the rising number of mobile users globally. As more businesses recognize the value of SMS marketing, the industry is projected to continue its rapid expansion.
68% of Marketers Value SMS in Multichannel Strategies
68% of marketers believe that a multichannel communication strategy, including SMS, is essential for a positive user experience. Integrating SMS with other marketing channels helps create a cohesive and effective customer journey.
63% of Marketers Report Better Acquisition with SMS
63% of marketers report improved acquisition and conversion rates from SMS marketing. This underscores the effectiveness of SMS in driving customer acquisition and nurturing leads through the sales funnel.
56% of Marketers See Higher Satisfaction Through SMS
56% of marketers have seen an increase in customer satisfaction as a result of SMS marketing. Personalized and timely SMS messages contribute to a better customer experience, leading to higher satisfaction rates.
38% of Businesses Use SMS to Boost Sales
38% of businesses use SMS primarily to boost sales and promote offers. SMS is particularly effective for time-sensitive promotions, ensuring that customers are aware of sales and discounts as soon as they are available.
Spam and deliverability
Less Than 3% of SMS Marked as Spam, vs. 50% of Emails
Less than 3% of SMS messages are marked as spam, in contrast to nearly 50% of all emails, which are often filtered into spam folders. This low spam rate ensures that SMS messages are more likely to reach their intended audience.
Conclusion
If you’ve made it this far, you’re probably thinking, “Wow, SMS marketing is kind of a big deal.” And you’d be right. The stats don’t lie—SMS is a powerhouse that’s here to stay. It’s fast, effective, and delivers results that other channels can only dream of. Whether you’re a small business looking to make a big impact or a global brand wanting to stay ahead of the curve, SMS is the key to unlocking next-level engagement.
So, what are you waiting for? Get texting! Your customers are waiting, and so are those impressive stats.