Christmas is a time for joy, gratitude, and giving—and as a business, it’s also the perfect opportunity to strengthen your relationships with your clients. A heartfelt, personalized Christmas message can go a long way in showing your appreciation and leaving a lasting impression.
Let’s face it: In today’s fast-paced world, clients rarely have time for lengthy emails or over-the-top sales pitches. They’re busy, you’re busy, and no one wants to read another generic “Season’s Greetings” card. That’s where a well-crafted Christmas text message comes in—direct, thoughtful, and impactful.
But crafting the perfect Christmas message can feel tricky. How do you strike the right tone? What should you say? And how do you make sure your message actually stands out in a sea of holiday wishes?
In this guide, we’ll break down everything you need to know—from rules for crafting a Christmas message to when and how to send it. Whether you’re sending a quick text, a festive email, or a handwritten card, this guide will ensure your message hits the mark.
Why Your Christmas Message Matters
Before we get into the “how,” let’s talk about the “why.” Why does sending a Christmas message even matter?
Here’s the truth: Your clients don’t just want great products or services—they want to feel valued. A thoughtful holiday message shows that you see them as more than just a transaction. It says, “We care about you, and we’re grateful for your trust.”
The stats back this up:
90% of people say they prefer companies that show appreciation.
66% of clients would switch to a business that offers personalized communication like texts.
So, sending a Christmas message isn’t just a kind gesture—it’s a smart business move. And with most people already overwhelmed by long emails and endless ads, a short, sweet text is often the best way to cut through the noise.
5 Rules for Crafting the Perfect Christmas Message
Ready to get started? Follow these five golden rules to ensure your message strikes the right balance of warmth and professionalism:
Keep It short and clear
A holiday message doesn’t need to be an essay. A simple, heartfelt greeting gets the job done—and is more likely to be read.
Make It personal
Address your clients by name and, if possible, reference your specific relationship or their business. Personalization shows you care.
Avoid the hard sell
The holidays are a time for gratitude, not sales pitches. Focus on spreading goodwill instead of promoting products or services.
Add a touch of festivity
Use festive language or emojis (🎄🎅✨) to match the holiday spirit, but keep it professional and aligned with your brand’s tone.
Sign off with your brand name
Make sure your clients know who the message is from! Include your business name and, if appropriate, your contact information. Read this blog to learn how to add signatures to your text messages.
Examples of Christmas Messages to Inspire You
Not sure what to say? Don’t worry—we’ve got you covered. Here are some examples for every type of client and situation:
General festive greeting
Warm and personal
Playful and fun
For VIP clients
Subtle call-to-action
When to Send Your Christmas Message
Timing is everything. Send your message too early, and it might be forgotten. Send it too late, and your clients might already be on holiday break.
Early December: Ideal for businesses that close early for the holidays.
A week before Christmas: Perfect for maximizing engagement without competing with last-minute rushes.
Christmas Eve: Adds a personal, last-minute touch but may get lost in the holiday bustle.
The best time to send your Christmas message is 7-10 days before Christmas. This gives you enough time to make an impression without competing with last-minute holiday chaos.
For text messages, scheduling your message in the morning or mid-afternoon (between 10 AM and 3 PM) ensures it gets seen at a convenient time.
Best Practices for Texting Your Clients on Christmas
If you’re using SMS to send your Christmas messages, here are a few SMS marketing tips to ensure success:
Use a Business Texting Platform: Tools like Falkon SMS let you personalize messages at scale while keeping things professional.
Personalize the Greeting: Include the client’s name to make the message feel tailored and genuine.
Respect Privacy: Always send messages to clients who have opted in to receive communication from you.
Include Contact Info: Add your business name or a callback number so clients know how to reach you.
Track Results: Use analytics to see how many people opened or responded to your message.
Avoid These Common Mistakes
While crafting your Christmas message, steer clear of these pitfalls:
Being Too Salesy: The holidays are about gratitude, not pushing products.
Sending at the Wrong Time: Don’t send messages too early (or too late).
Using Generic Templates: A cookie-cutter message feels impersonal and won’t stand out.
Overloading With Emojis: A few festive emojis are great, but too many can feel unprofessional.
How to Maximize Engagement
Want to make your holiday outreach even more effective? Here’s how:
Add a Personal Touch: Sharing a short, heartfelt video from your team can add a personal touch.
Include a Holiday Freebie: If appropriate, offer an e-gift card, discount, or exclusive holiday resource as a token of appreciation.
Follow Up in the New Year: Use the momentum from your Christmas message to re-engage clients in January with a fresh greeting or update.
The Power of a Thoughtful Christmas Message
At its core, a Christmas message is about building relationships. It’s a small but powerful way to show your clients that you value them—not just for their business, but as people.
Sending the perfect Christmas message to your clients doesn’t have to be complicated. By following these tips, crafting heartfelt messages, and leveraging tools like Falkon SMS, you can stay connected with your clients and spread some holiday cheer.
So, take a few minutes this holiday season to craft a message that matters. Whether it’s a simple text or a detailed email, your clients will appreciate the effort—and that’s a gift worth giving.
Start early, personalize your texts, and remember: it’s the thought that counts.
Ready to spread some holiday cheer? Let Falkon SMS make it easy with personalized, professional text messaging. Book a Free Demo and take your holiday outreach to the next level!